Every module in this course started as a mistake I made — then became the thing I'd tell anyone to skip the hard way. Built over 30 years across Intel, gaming, streaming and telco. You pick the modules your people actually need.
For thirty years I wrote down everything I learned — the wins and the disasters. At Intel I helped grow the global entertainment segment from US$2B to US$6B in two years. I also left that Fortune 10 comfort to run my own startup in Brazil, and failed. Both got documented.
The notes became a course because it took me thirty years to learn things that should have taken five — and it makes me a little crazy that the next person has to pay the same price for the same lesson.
This is not a motivational talk. There's no personality test, no framework with a trademark, no homework nobody does. Every module is a specific problem, why it costs you, and what to do differently on Monday morning. Teams leave with decisions, not notes.
"Alone, any one of us can only do so much. When one person lifts up the next, that's a chain reaction."
"Talk is cheap. Action is everything."
Three tracks, twenty modules. Nobody takes all twenty. We talk first, I find out what's actually breaking in your organization, and we build the set that fixes it — anywhere from a single keynote to a full program.
Delivered live — in person or remote — in English, Portuguese or Spanish. Same material, same energy, no translator standing between me and your room.
One module, one room, one idea people repeat at dinner. Conferences, all-hands, university auditoriums.
Small group, real problems from your business on the table, decisions made before anyone leaves.
A recurring session with the same team, so the behavior actually changes instead of fading by Thursday.
Built for students about to enter the market — career ownership, relationships, ROI thinking, AI fluency.
Usually it isn't a talent problem. It's relationships, ownership, and nobody speaking in ROI to the person holding the budget.
What nobody teaches before the first job: how careers are actually built, how to be useful fast, how to use AI properly.
Stories from inside a Fortune 10 and from a startup that failed — with the lesson attached to both.
Thirty minutes. If the course isn't the right answer for your team, I'll say so and point you somewhere better.
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